Road safety campaigns are an integral part of the Safer Roads Partnership's marketing and communications activity. Implementing a structured marketing and communications plan is important in changing the attitudes and behaviour of road users and thereby helping to reduce casualties and collisions on the roads within Warwickshire and West Mercia.
The partnership's communications team manages and delivers a range of education, training and publicity programmes across Warwickshire and West Mercia, and works in partnership with other agencies to deliver coordinated messages and information.
Click on the links below to read about some of our current campaigns, and download related campaign materials. If you are after specific advice or information about a particular road safety issue, please visit our Road safety advice page.
Motorcycles
Our motorcycle safety campaigns focus on a variety of age of riders on 500cc+ machines, leisure riders that ride their bike over the summer evenings and weekends and also commuter riders. Young riders on smaller powered machines will also be a target area.
Drink and drug driving
Although drinking and driving or getting behind the wheel while impaired is much more socially unacceptable than in the past, there are still a small minority of motorists who are either ignorant of the dangers or who are prepared to run the risk.
Young drivers and passengers
Too many people are killed or seriously injured on the roads in the UK every year and young people aged 16-24 represent a high proportion of casualty figures - both locally and nationally.
Cycle safety
With an increasing number of cyclists using the roads, it is more important than ever for all those involved to share the road responsibly. Cyclists remain a vulnerable group across Warwickshire and West Mercia and we will continue to focus our efforts on reducing collisions involving cyclists.
Pedestrian safety
Our pedestrian safety campaigns target all age groups, focusing on issues including distractions, visibility and appropriate use of the highway.
Older drivers
We work alongside our local authority partners to deliver campaigns to raise awareness of issues affecting older drivers.
